De televisie-campagne van Radio 3FM heeft een Gouden Effie gewonnen. De Effie is een prijs voor communicatieadviesbureaus en hun opdrachtgevers voor bewezen effectiviteit in communicatie. Communicatieadviesbureau Y&R Not Just Film maakte de commercial voor 3FM.
Naast het publieke popstation wonnen ook Actimel van Danone, Koninklijke Landmacht, Unox en Albert Heijn een Gouden Effie. In het Koninklijk Instituut voor de Tropen (KIT) in Amsterdam ontvingen 17 van de 22 genomineerden een Effie.
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