Vandaag start meteen de eerste actie voortkomt uit de samenwerking tussen 538 en de Eredivisie. Tijdens 'Voetbal Friday' kunnen luisteraars ieder uur twee seizoenskaarten van een eredivisieclub winnen.
"538 en voetbal horen bij elkaar. Met deze samenwerking kunnen we ons voetbalhart nog meer laten spreken richting onze luisteraars. De 538-doelgroep zit elke week massaal in de stadions", aldus 538-directeur Jacqueline Smit.
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